Fundamental

Fundamental is a permanent collection of custom coloured hats, designed to be a slow fashion alternative to the constant churning out of new collections. These are available to order at any time, every year, no matter the season.

SLOW FASHION - MADE TO ORDER

Originally inspired by movements such as Bauhaus, where objects are designed with the principles such as form follows function, elements are intentionally simple & the purpose is considered as much as the design.

FORM FOLLOWS FUNCTION

You can pick the colour to match your outfit, they're kept simple to be the final finishing touch and they're only made to order, in order to support slow fashion & sustainability.

Made & Sent within 3-4 days of ordering

Flatlay of the stages of a Penny hat and the materials used
10 products